Bhawan Sweets - Brand Identity, Packaging and BTL Project

We embarked on a flavorful journey with Bhawan Sweets, reimagining the essence of India's bustling streets and the culinary delights they offer. Drawing inspiration from the vibrant tapestry of Indian culture, we crafted a distinctive brand identity that pays homage to the country's rich heritage and gastronomic traditions.

Named after the grand public buildings synonymous with India's architectural splendor, Bhawan Sweets embraces the spirit of community and celebration. Our innovative approach to branding seamlessly blends the charm of the Indian street with modern design elements, capturing the essence of authenticity and nostalgia.

From hand-lettered signage to washed-out vibrant colors reminiscent of bustling markets, our identity system encapsulates the vibrant energy and diversity of India's culinary landscape. We drew inspiration from peculiar matchboxes, decades-old flyers, and rustic textures, infusing each element with a sense of nostalgia and familiarity.

The result is a visual identity that not only reflects @bhawan.india’s commitment to quality and tradition but also resonates deeply with customers, transporting them to the heart of India's vibrant streets with every bite.

As a leading digital marketing agency specializing in branding and identity design, we take pride in our ability to create immersive brand experiences that captivate and inspire. Join us in redefining the art of storytelling through innovative design and culinary exploration for effective branding.