Bhima Jewellers - Social Media Campaigning Project

Our groundbreaking digital marketing campaign for a renowned jewellery brand shattered industry norms and redefined the narrative. Leveraging cutting-edge techniques in digital marketing, our team orchestrated a multi-faceted approach that included Facebook ad management, website development, and compelling storytelling through ad films and product still shoots.

In a bold move, we cast a transgender girl as the protagonist, presenting her journey and the unconditional love and acceptance of her family in a refreshing, utopian light. This innovative approach not only challenged stereotypes but also resonated deeply with audiences worldwide.
The results were nothing short of phenomenal. With over 1 million views on YouTube and 85 exclusive earned media mentions in four languages, our campaign quickly became a viral sensation. Social media metrics soared, with a reach exceeding 30 million within the first week of the film's release.

Notably, our work garnered praise from influential figures in popular culture, including Freida Pinto, Vir Das, Poorna Jaganath, Tisca Chopra, and Kubbra Sait, cementing its impact and relevance in the digital landscape.

As a leading digital marketing agency specialising in website and app development, branding, and software development, we pride ourselves on pushing boundaries and delivering results that captivate and inspire. Join us in reshaping the future of digital marketing with innovative campaigns that leave a lasting impression.